{"id":435,"date":"2017-02-26T20:37:05","date_gmt":"2017-02-26T19:37:05","guid":{"rendered":"http:\/\/uk-hl.de\/SEO\/?p=435"},"modified":"2017-03-11T10:50:17","modified_gmt":"2017-03-11T09:50:17","slug":"seo-kurzanleitung","status":"publish","type":"post","link":"https:\/\/uk-hl.de\/SEO\/seo-kurzanleitung\/","title":{"rendered":"SEO &#8211; Kurzanleitung"},"content":{"rendered":"<p>Ziel 1: Optimierung der Website in Bezug auf die Platzierung auf den SERPs<\/p>\n<p>Ziel 2: Durchsuchbarkeit der Website f\u00fcr die Crawler erleichtern<\/p>\n<p>Ziel 3: Analyse des Webtraffics mit Hilfe von geeigneten Tools<\/p>\n<h3>Schritt 0: Plugins installieren<\/h3>\n<ul>\n<li>WP SEO HTML Sitemap<\/li>\n<li>WP SEO Structured Data Schema<\/li>\n<li>WP Statistics<\/li>\n<li>Yoast SEO<\/li>\n<li>Facebook<\/li>\n<li>Noindex Pages<\/li>\n<li>Ultimate Nofollow<\/li>\n<\/ul>\n<h3>Schritt 1: Keywords ermitteln<\/h3>\n<ul>\n<li>Try and Error, <a href=\"http:\/\/uk-hl.de\/SEO\/keyword-tools\/\">Tools<\/a>\u00a0verwenden<\/li>\n<li>Achtung: <a href=\"http:\/\/uk-hl.de\/SEO\/personalisierte-suche\/\">Personalisierte Suche<\/a> beim Testen der Keywords deaktivieren!<\/li>\n<li><a href=\"http:\/\/yoast.com\/cornerstone-content-rank\/\" target=\"_blank\">http:\/\/yoast.com\/cornerstone-content-rank\/<\/a><\/li>\n<\/ul>\n<h3>Schritt 2: Allgemeine Konfiguration der Website<\/h3>\n<ul>\n<li>Keywords in der <a href=\"http:\/\/uk-hl.de\/SEO\/domaenen-name\/\">URL<\/a> verwenden<\/li>\n<li>Keywords im Seitentitel verwenden: Einstellungen &#8211; Allgemein<\/li>\n<li><a href=\"http:\/\/uk-hl.de\/SEO\/metabeschreibung\/\">Meta description<\/a> m\u00f6glichst sprechend unter Verwendung der Keywords formulieren: Startseite &#8211; Yoast SEO<\/li>\n<li>SEO-Konfiguration: Seitennamen im Titel anzeigen, URLs suchmaschinenfreundlich gestalten: Einstellungen &#8211; Permalinks<\/li>\n<\/ul>\n<h3>Schritt 3: Alle Webseiten (also auch die Startseite!)<\/h3>\n<ul>\n<li><a href=\"http:\/\/uk-hl.de\/SEO\/qualitativ-hochwertige-inhalte\/\">Content is King!<\/a><\/li>\n<li><a href=\"http:\/\/uk-hl.de\/SEO\/metabeschreibung\/\">Meta description<\/a> m\u00f6glichst sprechend unter Verwendung der Keywords formulieren<\/li>\n<li><a href=\"http:\/\/www.keyword-tools.org\/\">Meta description<\/a> variieren<\/li>\n<li>Keywords im Titel verwenden<\/li>\n<li><a href=\"http:\/\/uk-hl.de\/SEO\/headings\/\">\u00dcberschriften <\/a>verwenden (Formatvorlage)<\/li>\n<li>Keywords in den <a href=\"http:\/\/uk-hl.de\/SEO\/headings\/\">\u00dcberschriften <\/a>verwenden<\/li>\n<li><a href=\"http:\/\/uk-hl.de\/SEO\/alt-tag\/\">Bilder <\/a>verwenden<\/li>\n<li>Keywords in den Dateinamen von <a href=\"http:\/\/uk-hl.de\/SEO\/alt-tag\/\">Bildern <\/a>verwenden<\/li>\n<li>Keywords im alternativen Text von <a href=\"http:\/\/uk-hl.de\/SEO\/alt-tag\/\">Bildern <\/a>verwenden<\/li>\n<li><a href=\"http:\/\/uk-hl.de\/SEO\/interne-links\/\">Interne Hyperlinks<\/a> verwenden<\/li>\n<li>Keywords im Ankertext von <a href=\"http:\/\/uk-hl.de\/SEO\/interne-links\/\">Hyperlinks <\/a>verwenden<\/li>\n<li>Aber: <a href=\"http:\/\/uk-hl.de\/SEO\/keyword-stuffing-2\/\">Keyword-Stuffing<\/a> vermeiden!<\/li>\n<li><a href=\"https:\/\/www.marjeta-prah-moses.de\/10-tipps-fuer-die-erfolgreiche-suchmaschinenoptimierung-mit-wordpress\/\" target=\"_blank\">Yoast SEO<\/a><\/li>\n<li><a href=\"http:\/\/uk-hl.de\/SEO\/structured-data\/\">Structured Data<\/a><\/li>\n<\/ul>\n<h3>Schritt 4: Konfiguration<\/h3>\n<ul>\n<li><a href=\"http:\/\/uk-hl.de\/SEO\/robots-txt\/\">Noindex<\/a> auf allen Seiten, die nicht indiziert werden sollen (Plugin\u00a0<em>Noindex Pages<\/em>)<\/li>\n<li><a href=\"http:\/\/uk-hl.de\/SEO\/robots-txt\/\">Nofollow <\/a>auf allen Seiten, deren Links nicht verfolgt werden sollen (Plugin\u00a0<em>Ultimate Nofollow<\/em>)<\/li>\n<li><a href=\"http:\/\/uk-hl.de\/SEO\/sitemap\/\">Sitemap <\/a>f\u00fcr Benutzer anlegen (Plugin\u00a0<em>WP SEO HTML Sitemap<\/em>)<\/li>\n<li><a href=\"http:\/\/uk-hl.de\/SEO\/sitemap\/\">Sitemap <\/a>f\u00fcr Suchmaschinen anlegen<\/li>\n<li><a href=\"http:\/\/uk-hl.de\/SEO\/robots-txt\/\">robots.txt<\/a> anlegen und hochladen<\/li>\n<li>in <a href=\"http:\/\/uk-hl.de\/SEO\/robots-txt\/\">robots.txt<\/a> auf Sitemap f\u00fcr Suchmaschinen verweisen<\/li>\n<\/ul>\n<h3>Schritt 5: Off-Page-Aktivit\u00e4ten<\/h3>\n<ul>\n<li><a href=\"http:\/\/uk-hl.de\/SEO\/google-my-business-anlegen\/\">Google MyBusiness<\/a><\/li>\n<li><a href=\"http:\/\/uk-hl.de\/SEO\/facebook\/\">Facebook<\/a><\/li>\n<\/ul>\n<h3>Schritt 6: Analyse vornehmen<\/h3>\n<ul>\n<li><a href=\"http:\/\/uk-hl.de\/SEO\/backlinks-finden\/\" rel=\"bookmark\">Backlinks finden<\/a><\/li>\n<li>Traffic analysieren: Plugin\u00a0<em>WP Statistics<\/em><\/li>\n<li><a href=\"http:\/\/uk-hl.de\/SEO\/google-analytics\/\">Google Analytics<\/a><\/li>\n<li><a href=\"http:\/\/uk-hl.de\/SEO\/google-search-console\/\">Google Search Console<\/a><\/li>\n<\/ul>\n<p>Hier noch zwei hilfreiche Links:<\/p>\n<p><a href=\"http:\/\/www.copyblogger.com\/how-to-create-cornerstone-content-that-google-loves\/\" target=\"_blank\">www.copyblogger.com\/how-to-create-cornerstone-content-that-google-loves\/<\/a><\/p>\n<p><a href=\"http:\/\/www.yoast.com\/wordpress-seo\/\" target=\"_blank\">www.yoast.com\/wordpress-seo\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ziel 1: Optimierung der Website in Bezug auf die Platzierung auf den SERPs Ziel 2: Durchsuchbarkeit der Website f\u00fcr die Crawler erleichtern Ziel 3: Analyse des Webtraffics mit Hilfe von geeigneten Tools Schritt 0: Plugins installieren WP SEO HTML Sitemap WP SEO Structured Data Schema WP Statistics Yoast SEO Facebook Noindex Pages Ultimate Nofollow Schritt&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[10],"tags":[19],"class_list":["post-435","post","type-post","status-publish","format-standard","hentry","category-tools","tag-tools"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO - Kurzanleitung - VHS-Kurs SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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