{"id":216,"date":"2017-02-16T07:22:58","date_gmt":"2017-02-16T06:22:58","guid":{"rendered":"http:\/\/uk-hl.de\/SEO\/?p=216"},"modified":"2017-02-27T09:57:02","modified_gmt":"2017-02-27T08:57:02","slug":"google-serp","status":"publish","type":"post","link":"https:\/\/uk-hl.de\/SEO\/google-serp\/","title":{"rendered":"Google SERP"},"content":{"rendered":"<p>SERP bedeutet Search Engine Results Page, also &#8222;Suchmaschinenergebnisseite&#8220;. Bei Google hat sich die SERP im Laufe der Jahre immer wieder mal ver\u00e4ndert. Zurzeit sieht diese Seite so aus:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-327 size-large\" src=\"http:\/\/uk-hl.de\/SEO\/wp-content\/uploads\/2017\/02\/L\u00fcbeck-1024x680.jpg\" width=\"780\" height=\"518\" srcset=\"https:\/\/uk-hl.de\/SEO\/wp-content\/uploads\/2017\/02\/L\u00fcbeck-1024x680.jpg 1024w, https:\/\/uk-hl.de\/SEO\/wp-content\/uploads\/2017\/02\/L\u00fcbeck-300x199.jpg 300w, https:\/\/uk-hl.de\/SEO\/wp-content\/uploads\/2017\/02\/L\u00fcbeck-768x510.jpg 768w, https:\/\/uk-hl.de\/SEO\/wp-content\/uploads\/2017\/02\/L\u00fcbeck-480x320.jpg 480w, https:\/\/uk-hl.de\/SEO\/wp-content\/uploads\/2017\/02\/L\u00fcbeck.jpg 1150w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/p>\n<p>Oben sieht man das Suchfeld und darunter die verschiedenen Suchergebniskategorien (Maps, News, Bilder, Videos etc.). Darunter steht die Anzahl der Treffer (eine Zahl kleiner als 25.000 gilt als klein) und dann kommen die Suchergebnisse, wobei jeweils zehn auf einer Seite angezeigt werden.<\/p>\n<p>Je nachdem, wonach man sucht, bekommt man unter Umst\u00e4nden auch Google Shopping Ergebnisse angezeigt:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-334 size-full\" src=\"http:\/\/uk-hl.de\/SEO\/wp-content\/uploads\/2017\/02\/Batterien.jpg\" width=\"792\" height=\"705\" srcset=\"https:\/\/uk-hl.de\/SEO\/wp-content\/uploads\/2017\/02\/Batterien.jpg 792w, https:\/\/uk-hl.de\/SEO\/wp-content\/uploads\/2017\/02\/Batterien-300x267.jpg 300w, https:\/\/uk-hl.de\/SEO\/wp-content\/uploads\/2017\/02\/Batterien-768x684.jpg 768w\" sizes=\"auto, (max-width: 792px) 100vw, 792px\" \/><\/p>\n<p>Hier die Erkl\u00e4rung von Google zu diesen Anzeigen:<\/p>\n<p><em>Du scheinst ein Produkt zu suchen. Wenn du in dieses Feld klickst, erh\u00e4ltst du Ergebnisse von Anbietern, die deinen Kriterien entsprechen. Google wird m\u00f6glicherweise von einigen dieser Anbieter bezahlt.<\/em><br \/>\n<em>Die angegebenen Preise enthalten die gesetzliche Umsatzsteuer und sonstige Preisbestandteile.<\/em><\/p>\n<p>Nach meiner pers\u00f6nlichen Erfahrung lohnt es sich durchaus, auch die Google-Ads-Treffer zu ber\u00fccksichtigen, in der Regel sind die dahinterliegenden Seiten seri\u00f6s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SERP bedeutet Search Engine Results Page, also &#8222;Suchmaschinenergebnisseite&#8220;. Bei Google hat sich die SERP im Laufe der Jahre immer wieder mal ver\u00e4ndert. Zurzeit sieht diese Seite so aus: Oben sieht man das Suchfeld und darunter die verschiedenen Suchergebniskategorien (Maps, News, Bilder, Videos etc.). Darunter steht die Anzahl der Treffer (eine Zahl kleiner als 25.000 gilt&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[6,5],"tags":[18,14],"class_list":["post-216","post","type-post","status-publish","format-standard","hentry","category-google","category-grundlagen","tag-google","tag-grundlagen"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google SERP - VHS-Kurs SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uk-hl.de\/SEO\/google-serp\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google SERP - VHS-Kurs SEO\" \/>\n<meta property=\"og:description\" content=\"SERP bedeutet Search Engine Results Page, also &#8222;Suchmaschinenergebnisseite&#8220;. 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